This Cookie Policy applies to www.shop.virtualhorizons.pro operated by Virtual Horizons (“Virtual Horizons”, “we”, “us”, or “our”) acting as the data controller. If you have any questions about Cookies or about data protection at Virtual Horizons in general, you can reach us using [Insert email address].
What are cookies and other tracking technologies?A cookie is a small file that is stored on the hard drive of your computer, smartphone, or other device. With the help of this file, it is possible to recognise your device/IP address and to reuse information about pages you have visited or to record functions you have used.
We use both our own and third-party cookies. Third-party cookies are used by external partners, such as partners who provide content for our websites, suppliers who are responsible for the various features of the website, or programs we use for our analytics and marketing. Through these third-party cookies, these external partners may collect data, such as your IP address and information about your browsing behavior.
What are cookies for?We use cookies to track you and your behavior on our website, social media platforms, and third-party websites so that we can provide you with a better user experience on our website and remember the choices you make when using it, such as your choice of country. We also use cookies to continually improve the content and functionality on our websites for you. In addition, we use cookies to tailor our marketing to your interests and to compile statistics on the use of our websites.
Overall, the cookies can be divided into the following two categories:
These cookies are essential to allow you to browse our website and use its features, such as accessing secure areas of the website, providing requested services, and storing a user's cookie settings. For example, allowing you to keep your items in your shopping cart while you shop online are an example of essential cookies.
In contrast to essential cookies are what can be referred to as optional or non essential cookies. These cookies are classed according to their purpose as follows:
These cookies are used to store preferences set by users such as account name, language, and location.
These cookies collect information about how you use a website, such as which pages you have visited, and which links you have clicked on. None of this information can be used to identify you. All data is aggregated and therefore anonymized. Their sole purpose is to improve our website's functionality.
We, as well as third-party vendors acting on our behalf, may use first-party cookies, third-party cookies, or other third-party identifiers to collect anonymous analytics and statistics about our website and how our visitors use them in order to help us improve our website. Our web servers' storage logs may collect domain names, Internet Protocol addresses, web browser types, and certain data from visitors to the Sites.
Advertising Cookies are used to deliver customized advertising to the user. This can be very convenient, but also very irritating.
Subject to your consentWe only use optional cookies with your prior consent. If you are visiting our website for the first time, a banner will appear on our website asking for your consent to use optional cookies. If you consent to this, we will store a cookie on your computer and the banner will not be displayed again for the lifetime of the cookie. Thereafter, or if you actively delete this cookie beforehand, the banner will be displayed again the next time you visit our website in order to obtain your consent again.
Further, most browsers allow you to control cookies through the cookie settings, which you can customize to consent to the use of cookies. You can also check and delete cookies with most browsers. To do so, please refer to your browser manufacturer's documentation by following the link relevant to you Google Chrome, Mozilla Firefox, Microsoft Edge, Opera, Safari.
Online AdvertisingGoogle AdsWe use Google Ads, an online advertising service provided by Google. Google Ads enables us to show advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be shown on the basis of user data available to Google (e.g. location data and interests) (target group targeting). With the help of Google Ads, we can evaluate this data quantitatively, for example, which search terms have led to the display of our advertisements and how many ads have resulted in corresponding clicks. The use of this service is based on your consent.
Google Ads RemarketingWe also use the remarketing functions Google Ads. Google Ads Remarketing allows us to assign people who interact with our advertisements and website to specific target groups and to display interest-based advertising to them within the Google advertising network.
Further, the advertising target groups created by us using Google Ads Remarketing can be linked to Google's cross-device functions. This means that interest-based, personalized advertising (that is advertising that has been adapted to you depending on your previous usage and surfing behavior) can also be displayed on another of your end devices (e.g. tablet or PC). The use of this service is based on your consent.
Google Conversion TrackingWe also use Google Conversion Tracking. With the help of Google conversion tracking, we and Google can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We also learn the total number of users who clicked on our ads and what actions they took. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification. The use of this service is based on your consent.
Pixel Cookies and TagsWe use so-called Pixel Cookies and Tags (“Pixel Cookies”). A Pixel Cookie is an advertising tool and typically consists of a JavaScript code snippet that allows us to understand and track visitors' activity on our website. For this purpose, Pixel Cookies collect and process information about visitors of our website and the device used (so-called event data).
Event data collected through Pixel Cookies is used for targeting our advertisements and improving ad delivery and personalized advertising. For this purpose, the event data collected on our website by means of Pixel Cookies is transmitted to the relevant operator of the Pixel Cookie and in part, also stored on your device. However, this only happens with your consent, and we and the relevant operator of the Pixel Cookie are considered joint controllers. Nonetheless, for the subsequent processing of the transmitted Event Data, the relevant operator of the Pixel Cookie is the sole controller.
For more information about how the relevant operator of the Pixel Cookie processes personal data, including the legal basis on which they rely on and how you can exercise your rights against, please refer to the following Privacy Policies: Facebook, Instagram, YouTube (Google), and TikTok.
Opting OutGoogle AnalyticsYou can disable tracking by Google Analytics with future effect by downloading and installing the Google Analytics Opt-out Browser Add-on for your current web browser following this link http://tools.google.com/dlpage/gaoptout?hl=en.
Facebook If you do not wish to participate in usage-based advertising through Facebook you can object here: https://www.facebook.com/settings?tab=ads
Instagram If you do not wish to participate in usage-based advertising through Instagram you can change your ad settings by following these instructions: https://help.instagram.com/911879456838933
YouTube If you do not wish to participate in usage-based advertising through YouTube you can change your ad settings by following these instructions: https://www.youtube.com/howyoutubeworks/user-settings/ad-settings/
TikTok If you do not wish to participate in usage-based advertising through TikTok you can change your ad settings by following these instructions: https://www.tiktok.com/safety/en/ads-and-data/
GeneralIf you do not wish to participate in our advertising personalization or retargeting/tracking you can object to behavioral advertising at the following websites: Your Online Choices, Digital Advertising Alliance of Canada, Network Advertising Initiative, AdChoices and the European Interactive Digital Advertising Alliance (Europe only).
Validity and questionsThis Cookie Policy was last updated on Tuesday, January 23rd, 2024, and is the current and valid version. However, we may update this policy for a number of reasons, such as to reflect a change in the law or to accommodate a change in our business practices and the way we use cookies. We recommend that you check here periodically for any changes. If you have any questions about Cookies or about data protection at Virtual Horizons in general, you can reach us using [Insert email address].